We have used the innovative approach of FaceMedia in evaluating two new concepts of Tatra banka branches. The ACSS(TM) technology has been implemented consequently with questionnaire research realized by TNS. While evaluating these independent researches a positive correlation has been shown. We have found a clear match within all parameters in what the respondent declares in the questionnaire vs. his unconscious feelings tracked by ACSS(TM). I highly recommend FaceMedia solutions for automated gathering of real-time customer feedback, which is the key information for continuous improvement of service and customer experience.