Heat maps and Customer Journey

Play video - Advanced heat
Maps by FaceMedia

Create a Better Customer Journey

Do you know where your in-store visitors are spending their time? In front of which products? And for how long? With the FaceMedia in-store tracking and anlaysis platform, you can gather data from 95% of your visitors with 0,5 meter accuracy into valuable heat maps that inform your executives and store managers where traffic is congregating.

With powerful store layout and zoning tools, you can accurately assess traffic flows, maximize product placement, and target specific marketing campaigns.

Features

Heat maps with
demographics
Customer
directions
Customer
preferences
Individual
customer path

Understand Your In-Store Traffic Flow

Don't leave your traffic flows to chance. Through our
interactive heat maps, you can set up an ideal shopping
path and gather data about visitor progress through it.
Learn about store zones that disrupt that path as well as
A/B test store layout and product placement.

Data privacy and processing

FaceMedia's in-store tracking and analysis
platform is fully GDPR compliant. Customer
data is processed anonymously on local,
in-store servers. No images, videos, or other
visual information about store visitors is stored.
And all of the data is kept safe and secure
through military-grade encryption.

GDPR certification

Not Your Average Heat Map

Through the FaceMedia in-store tracking and analysis platform online portal, you can build powerful heat maps that incorporate advanced data points like age, gender, ethnicity, and even emotion enabling you to discover insights in different store zones such as:

1.

the most- or least-visited store areas and visitor engagement in those zones
2.

how age and gender groups are impacted in those zones
3.

the general emotional state of visitors in specific zones.

Optimise Store Layout, Boost Sales,
and Increase Customer Satisfaction

Understanding how your store should be organized, as well as what products to display in each zone, is critical to creating a world-class in-store experience and maximizing revenue opportunities.

Even small layout adjustments can significantly enhance sales. The FaceMedia tracking and analysis platform can capture a variety of data about visitors that enable you to:

1.
Learn from in-store customer interactions.

2.
Establish targets and measure visitor success in achieving them.

3.
Create customised heat maps.

4.
Analyze zone attractiveness for specific groups (age, gender).

5.
Determine which zones customers find most, and least, attractive.

6.
Identify shelves and product positioning that is performing well or poorly

7.
Discover how location impacts product attractiveness

8.
Monitor customer movement and traffic directions

Say about us

Peter Mazerik - Marketing Director

TATRA BANKA

We have used the innovative approach of FaceMedia in evaluating two new concepts of Tatra banka branches. The ACSS(TM) technology has been implemented consequently with questionnaire research realized by TNS. While evaluating these independent researches a positive correlation has been shown. We have found a clear match within all parameters in what the respondent declares in the questionnaire vs. his unconscious feelings tracked by ACSS(TM). I highly recommend FaceMedia solutions for automated gathering of real-time customer feedback, which is the key information for continuous improvement of service and customer experience.

Richard Wohlstein - Retail Manager

ALAIN DELON

FaceMedia is helping us with detailed long-term analyses of our customers. Thanks to their technology we are able to determine a lot more than just the number of people visiting our stores. Their metrics help us to monitor long term trends, for example age of the customer, we’re influencing with our marketing campaigns. At the same time thanks to the implementation of heat maps we are able to analyze the layout of our product portfolio in the store and therefore it’s contributing to increase in revenues.

Michal Andel - Sales Director

PANTA RHEI

I highly appreciate professional approach of FaceMedia in implementing and following support of their solution. What I find exceptional is their ability to customise their solutions to any kind of layout, store design and their minimalistic cameras which are barely visible for customers. As well as stability and outputs from the system which are available at almost any device. I highly recommend FaceMedia to any retailer for whom receiving highly accurate data and exceptional customer experience are important.