Omnistory project in Sao Paulo

A great video regarding an OMNI-CHANNEL store of the future in Sao Paulo. The laboratory in a shopping mall open to the public with real customer feedback. Omnistory – the place, where an ecosystem of over 20 companies brought shopping experience into a new era.

It enables 3 shopping journeys,in-store:
1st fully digital (online, app, vending machine, call center),2nd assisted care (via sales consultants), 3rd frictionless journey (scan the product by app, pay by app, put the product into the bag and leave the store without any interaction).

Customer in-store experience analyses are provided by We are proud to be a part of this great project!